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THE MOVEMENT.
THE LIFESTYLE.
THE TRUTH.

New Arrivals

DISCOVER OUR LATEST COLLECTION

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About
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 AS WE ARE APPAREL 

We’re more than just clothing—we’re a community and a movement, united by the freedom to live authentically. Every piece we design reflects our commitment to being unapologetically ourselves. ​​Founded in Edmonton, Alberta, “As We Are” is more than a name—it’s a philosophy. Our brand was born from a dream to inspire others to embrace who they are without compromise. A small business with a big purpose: to connect with individuals worldwide who believe in authenticity, resilience, and the beauty of being genuine. We wear who we are—boldly, confidently, truthfully. Our mission is to provide high-quality, stylish clothing and accessories that allow you to express yourself. We are passionate about fashion and dedicated to offering a diverse range of products to suit every individual's unique style.

About
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WHY CHOOSE US

"The movement. The lifestyle. The truth. Choosing As We Are means embracing authenticity, quality, and community. Every piece we design serves a purpose: to remind you of the power of being yourself. As We Are is more than a brand—it’s a way of life for those who believe in living authentically and connecting deeply. Our collection reflects this philosophy. From design to delivery, we ensure every piece embodies the values we hold dear: authenticity, resilience, and connection. Crafted for those who dare to stand out, each item is a bold reminder to live As We Are freely, fearlessly, and unapologetically."

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Contact
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GET IN TOUCH

Have a question or just want to say hello? We'd love to hear from you. Reach out to us at contact@asweareapparel.com. We're here to assist you with anything you need.

DON'T MISS OUT

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